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Tencent Endows Public Charity Foundation with RMB 20 Million and Unveils Public Charity Homepage
national charity foundation to be governed by the Civil Affairs
Ministry, the non-public Tencent Public Charity Foundation has obtained
official permission to begin operation. With an endowment of RMB 20
million, the foundation is the sixth such organization set up by an
enterprise and the first such organization set up by an Internet-based
After being honored with the title of
Philanthropist for China's Children last month, Tencent Chairman and
CEO Ma Huateng promises that, every year from now on, Tencent will
donate a share of its profit to the foundation.
Ma expresses that, for enterprises, social responsibility is a
necessary obligation. While Tencent strives to meet user demand for
interactivity, information sharing, entertainment value, and business
applications, Tencent has worked hard to construct a better online
culture. Fostering an online atmosphere conducive to the betterment of
society has become the force that drives Tencent ever since Tencent
became China's number one Internet-based enterprise in terms of market
value. In Mr. Ma's words, "Having China's largest Internet community,
Tencent with its advantage in mass communication can help construct a
better platform for development of China's public charity works."
Public Charity Foundation Director Mr. Guo Kaitian announces that, in
addition to supporting environmental protection, educational, national
heritage preservation, and anti-poverty programs, the foundation will
utilize Tencent's and QQ's brand recognition to foster wholesome
development of China's youths.
Sponsored by the
Tencent Public Charity Foundation, construction for the first six
elementary schools for disadvantaged children has already begun. Also,
the foundation's supporting website—Tencent Public Charity Website
(www.gongyi.net)—is now fully online.
has an inherent advantage in mass communication. Operation of the
Tencent Public Charity Foundation will fully take advantage of the
Internet's communication and organizing capacity. This will bring
innovation to and expand room for development in China's public charity
work." Mr. Guo believes that the public charity website will promote
and encourage people to take part in public charity works, "which
signifies the arrival of Public Welfare 2.0."
Tencent Public Charity Foundation has already built strategic
relationships with foundations such as China Children & Teenagers'
Fund, China Youth Development Foundation, China Foundation for Poverty
Alleviation, and The Jet Li Foundation Project.
will provide information distribution, online donation, and online
auction services for these foundations. Tencent's blog and instant
massaging services will also be integrated into the Tencent Public
Charity Website. The website will rely on volunteer communications
platform and public charity operations platform to carry out public
charity programs. Through servicing volunteers, fund raising, and
promoting and organizing public charity events, the website will
provide a platform for the mass participation in public charity works.
has stated that it will mobilize the charitable potential of 590
million registered QQ users to make the Tencent Public Charity Website
into China's most influential and efficient public charity platform.Source: